Lighting High-Speed Action

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Action photography has always had it's challenges. Anticipating where and when the action will happen, being in the right spot for the best angle, composing the shot by having your subject in the right area of the image at the right time, making sure the focus is where it should be, balancing shutter speed with panning/tracking techniques to freeze the action or convey the speed with motion blur, timing the shutter in order to capture the action at precisely the right moment... all these things converge in a fraction of a second, making action photography a difficult skill that is acquired and refined over years of practice.

There are many tools a photographer uses to make the task of action photography possible or easier... cameras with minimal shutter lag, fast autofocus, high shutter speeds, and fast frame rates; fast lenses that allow the camera to autofocus quicker especially in low light situations, zoom lenses to get them closer to the action when physical proximity is impossible or impractical, etc. Recent advances in technology have helped tremendously in giving talented photographers better tools to work their magic with, but the one I'd like to talk about today is lighting. One variable that is difficult to control in large spaces where a lot of action happens (ie: outdoors, large sporting arenas, concert halls, etc.) is the amount, direction, color and quality of the light. As a photographer, many times you are at the mercy of the weather or the existing lighting at the facility (which is usually dim and has a dramatic color cast).

Controlled Lighting: As a professional photographer, I do a lot of controlled lighting photography—everything from product shots in a studio to on-location lifestyle shots—where high powered strobes and light modifiers are used to create perfectly lit images, sometimes with dramatic lighting that shapes the message the image will ultimately convey. So I have developed a self-imposed expectation that we produce images that are technically clean and perfectly lit as possible. I think that over the years of receiving that kind of images from us, the standards of our clients are starting to rise as well. So naturally I have a tendency to visualize action shots lit with that same kind of controlled lighting—it's hard for me to allow my standards to slip and accept images with mediocre lighting or excessive amounts of noise or artifacting for example.

Sync Speed: But there are many huge challenges to combining action photography techniques with controlled studio light equipment and techniques. Some of the more obvious examples include the logistics of transporting lots of equipment to a mountainside, or the practicalities of having all that gear on a live race track or event stage or the power required to light the subject from far away so the lighting equipment is out of the way, and powering that equipment where high capacity electrical outlets are not available, just to mention a few. But the bigger challenge, and one that most people are unaware of is because of how current camera shutters work, almost all modern cameras still have the limitation of a maximum sync speed of around 1/200 of a second. That is not nearly fast enough to capture most action and freeze it. In most cases, you'd need to be at least 1/1,000 of a second or faster to minimize or eliminate motion blur.

Flash Duration: Studio lights typically have a very short flash duration in the thousandths of a second range which means that as long as there is no ambient light reaching the camera sensor, a quick pulse of light any time during that 1/200 of a second when the shutter is open will register as if the shutter had only been open for that flash duration, effectively freezing the action. That is why you will see night-time ski photos for example (or photos shot in a studio) that are obviously lit and incredibly sharp. But when it comes to combining ambient light with strobe lighting to freeze the action, there are additional challenges. You can combine slow shutter speeds of say 1/30 of a second (or even a full second) to create motion blur and then pop the strobe right at the end of the exposure to paint the subject over the motion blur, but freezing the action and the ambient light on the surroundings is a big challenge.

High-Speed Sync: Some small speedlights have the ability to pulse a very fast series of smaller flashes so that as the shutter curtain moves over the camera sensor at speeds above the maximum sync speed, each strip of the sensor is hit with light from the strobe, essentially making one contiguous image that appears to have synced the flash output at a high shutter speed. That is great, but because of the small amount of light they can output (approximately one tenth the amount of most studio lights), and how quickly light falls of over a given distance (if you double the distance to your subject, the amount of light that reaches the subject is one fourth as much), a single speedlight is effectively useless in many action scenarios. Even in the few situations where a speedlight could be effective (ie: a smaller object in close proximity to the flash), the amount of depth of field available is severely limited. That means that everything may not be tack sharp because the focal plane is so narrow that even though the action may be frozen in time, much of it may not be in focus. So even under the best circumstances, a speedlight is not the perfect solution.

Of course, at Avid Creative we always want to push the boundaries and get past the technical limitations to create the best, most stunning images possible, so we've developed a solution to allow us to capture high-speed action with ambient light and controlled strobe lighting to produce some spectacular action photography. We are still in the testing phases of this new way of lighting high-speed action, but initial tests look very good. Watch for more controlled lighting action images from Avid Creative in the coming months. And if you have a project that could benefit from our new abilities, please let us know.

7-Year Anniversary

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This month (March of 2010) marks Avid Creative's seven-year anniversary. It's hard to believe that so much time has gone by so quickly. Statistics show that 85-90% of new businesses fail within the first year. And 40-50% of the remaining businesses fail some time during the following four years. Only 6-8% of businesses are still in business after their five-year mark. But after seven years of providing our clients with superb graphic design and commercial photography services, Avid Creative is here to stay.

A lot has changed at Avid Creative in the past seven years. Most notable is the dramatic growth of our photographic abilities and investment in top-of-the-line camera and lighting equipment. What was once merely a value-added service to our graphic design clients, has now become a very significant part of our total workload. In addition to our clients that use us mainly for our graphic design services, other design firms, ad agencies and photo-only clients now hire us regularly to produce photographic imagery, even when they choose not to use our graphic design services (ie: design studio or in-house design dept.).

Partial Camera Equipment List:

  • Canon 1Ds Mark III
  • Canon 16-35mm, 24-70mm, 135mm, 70-200mm lenses
  • ProFoto Acute 1200 pack and (2) 1200 watt/sec. heads
  • ProFoto Acute 600B battery pack and 600 watt/sec. head
  • Honda 2000 watt pure-sine wave electrical generator
  • (3) Speedlights with (2) high-voltage battery packs
  • (5) PocketWizard wireless transmitters/receivers
  • Seikonic light meter
  • various Manfroto and Matthews tripods and stands
  • various ProFoto and PhotoVision softboxes, reflectors and light modifiers
  • various LowPro and Domke packs, Pelican cases, etc.

Even though the majority of our photography is done on location, in 2008 when we moved offices to our current location, we built a small all-white photo studio for smaller product photography. We've also done a fair amount of traveling for photo shoots beyond our local geographic area, including Las Vegas NV, Calgary AB, Nashville TN, St. George UT, Kennewick WA, Phoenix AZ, Duschene UT, Bullhead City AZ, Cancun MX, Roatan Bay Islands, Mesquite NV, Panama, Mexico, Playa del Carmen MX, Jackson Hole WY, San Jose CA, etc.

And our business has continued to grow and increase in profitability year after year, even during the recent economic recession of 2009. The majority of our new clients are continually referred by our existing clients and/or by seeing projects we have done. The one thing that has not changed is our passion for visual communications and our commitment to helping our clients project a professional image.

We appreciate your support and feel it a privilege to serve you. We look forward to many more years of mutual success.

Website Redesign

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For the last several years I have been painfully aware that our website needed to be revamped... it was a very basic site showing antiquated examples which just didn't showcase our current abilities properly. But designing a new site and updating all the galleries always got pushed to the bottom of the To Do list (behind paying work). We have been so busy helping our clients present themselves to the world that we haven't had time to work on our own presentation. Quite frankly, we haven't really needed to actively go out and market our services much at all because the work was knocking our door down on it's own (even during the recent recession), but I knew that was an unacceptable excuse. So I finally decided that enough was enough, and I forced myself to burn the midnight oil and develop an updated website populated with current examples of our work and abilities.

So welcome to the new and improved face of Avid Creative. In addition to a totally updated look-and-feel using state-of-the-art web technologies, we have updated the Graphic Design and Commercial Photography web galleries. Additionally, some of the new features that have been added are: Client Login (to view proofs and upload files), Testimonials (with ability to submit your own testimonial), Video Trailers page, this News blog, etc. It is still not quite finished and will probably always be a work in progress as more and more functionality, content and polish is added periodically, but it is my hope that our updated website will be much more interactive and keep you coming back for more. Feel free to look around and let me know of any comments you may have. I will try to stay on top of it now and add new content frequently.

New Service: Video Trailers

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Recently, we've been playing around with a new piece of software that allows us to create music video style photo slideshows pretty easily. I've been using it myself to showcase images from the recent stock photo shoots I've been doing, and some of our clients have asked if we could make videos for them as well. Take the above video as an example... the Davis Conference Center hired me to photograph their annual gala event. After the event, I created this video trailer for them as a fun way to remember the event. They loved it and asked me to post it to the event website for everyone to enjoy.

I've also created video trailers for interior designers and product manufacturers as another way to present their work to potential clients. Because of the high energy that the music and motion effects create, they work excellent as sales presentations. The videos can be posted to your website, a blog or social networking site, played in HD quality on a flatscreen TV at a trade show or event, or even loaded on your iPhone and carried with you wherever you go. If you are interested in learning more about this service, or are ready to have a video trailer made for your company, please contact us for more information.

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Testimonial

"I’ve worked with large and small agencies… and I get the most for my money from Avid Creative, hands down.  That doesn’t just include stellar design, it includes personal service, the latest technology, custom photography, and refreshing creativity. Jacom Stephens is all about honesty and integrity while being efficient and concerned about my business. I would recommend Avid Creative to ANYONE seeking a one-stop solution."

Dave Hilliard, Director
Davis Conference Center

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