17 April 2012|
In this perilous economic climate, many businesses are struggling to keep afloat and may be looking for ways to cut costs. Just because high-quality cameras are available and less expensive than in years past, doesn’t mean that just anyone has the abilities or the equipment to take professional quality photographs. I frequently hear of businesses that are considering the possibility of shooting everything in-house to save costs, with people who have no training in photography taking product shots. These are the images that sell your products, and your customers have expectations to see professional quality photography in your marketing pieces and on your website.
If you present your buyers with sub-par images of your products, they will subconsciously think that the products are lower quality items and are not worth as much, and they are less likely to purchase your products when other options are presented in more appealing manner. Professional product photos will increase the perceived value of your products and earn you more money in the long run than what you would have saved by cutting corners.
Some of the main benefits of having your products photographed professionally include:
- Color Consistency/Accuracy
- High Resolution, Detail, Sharpness
- Clarity, Proper Exposure, Overall Look
- Consistent Product Angles
- Avoid Reflections or Color Casts
- Pure White Backgrounds or Clipping Paths
- Increased Perceived Value
Don't shoot yourself in the foot by using low-quality images of your products... ignoring the expectations of your customers will only come at your own peril.